In sync with fast and furiously changing national and world business parameters, RAL's structure is dynamic and constantly evolving. Thus, even as our framework defines clear roles and relationships, it is supportively flexible.

We have adopted a flat structure which is fixed levels of reporting, to increase our responsiveness, which enables our members to play enriching roles and diversify their skills sets.

RAL nurtures leaders who are visionaries. The key people manning crucial Strategic Business Units (SBUs) and Functional Units are:

Finance:
The company has a strong and carefully networked Finance Division, which handles the legal center, treasury, tax control systems and management information support. Additionally, every profit center has its own dedicated finance cell.

IT:
Knowledge and technology are the key resources which have enabled the Company achieve its goal of undisputed excellence and efficiency.

Towards the overall goal of technology-driven performance, RAL is utilizing Information Technology in a big way. This will not only help integrate a vast distribution system (ERP) spread all over India, but also cut down costs and increase efficiency.

Human Resources:
The Human Resources Division, which expends its energies in formulating and building strategies to create a stable and high-talent organization, is of seminal importance.

Marketing :
The Marketing Division plays a primary role in managing communication and relationships with prospective and existing customers. It manages RAL’s major advertising and promotional activities.

Thus, the innovations and quest for excellence at RAL continue unabated. Even as we continuously innovate and upgrade our structure, the focus remains firmly on consumer satisfaction.