RAL announced its aggressive plans to strengthen its umbrella brand ‘PURPLE TURTLE’ and tap into the Rs. 500 crore, child care products market in India. RAL has launched the first internationally acclaimed infant care brand - NŰBY™, in the Indian market under PURPLE TURTLE. The company has tied up with LUV N’ CARE of the US, to introduce a comprehensive range of infant care products including - non-drip sippers, no-spill cups, teethers, orthodontic pacifiers, toothbrushes, spoons and forks etc.
The Chief Executive, FMCG Division, RAL said, "There is a vacuum in the Rs 500 crore childcare segment in India, which is highly unorganized, with virtually no options for the discerning Indian parents. Our NUBY range will provide a comprehensive range of quality products for their precious babies and fill up the demand and supply gap with its exclusive features, at extremely affordable prices."
RAL has definitive plans to introduce more international brands in a phased manner under the brand name PURPLE TURTLE in the following categories — baby care, toiletries and child hygiene products. RAL’s strong infrastructure, wide distribution network, global quality products and services enable it to keep up the commitment of providing best services to the millions of customers across the country.
NUBY products are the result of extensive research and development, quality control and planning carried out by experts having an exposure to international markets. Crafted with attention to detail, each product is created with the best grade materials and designed for optimum performance, hygiene and safety. |