Nippo launches New Generation Power Batteries “Alkaline ,Rechargable batteries & charger” in the market which are in build with German Technology.

THE DRY cell battery industry is heading for exciting times as import norms get liberalised and new players enter the arena.

In the meantime, domestic producers are gearing to meet the impending competition from domestic and global brands. From an investment perspective, only Indo National may warrant a closer look. With a presence in the alkaline and zinc batteries segment, BPL could emerge a major player. However, the company's future prospects and performance depends on the success of the consumer electronics division, its core area of operation now.

Meanwhile, Eveready Industries has indicated its intention to divest its battery business. Though Lakhanpal National has strong brand and the technical backing of a global major, the company is marginalised by brands such as Nippo, Eveready, and to an extent BPL.

Tough there is no compelling reason to take fresh equity exposures in domestic battery producers, it can be considered in Indo National and BPL, either on price declines or on evidence of improved demand for dry cells.