Brands Men’s razor



Innumerable men trust us
            for incredibly smooth shaves


Representing some of the best international brands, RAL brings to India the Glide brand of shaving systems and accessories, from American Safety Razor Company.

In the business for 132 years, ASR is also the largest private labeling firm, in the shaving segment, supplying to all major retail chains. Worldwide, ASR manufactures markets and distributes a popular and affordable range of disposable wet shaving razors, such as Glide. Glide has a wide range of products for men - with various sub-brands Ultra and Ultra Plus-1, Ultra 5-up, Pace up and Speed-3.
Did you know?

The Glide range of Personal Care products are manufactured by the American Safety Razor Company, USA.

ASR is one of the largest manufacturers of shaving products in the world, having 132 years of experience in this domain.

ASR has global presence in more than 100 countries.

ASR is a leading manufacturer and marketer of brand-name and private-label personal care products, and the largest manufacturer in terms of units of private-label and value-brand shaving blades and razors in the United States--accounting for 66 percent of their net sales.