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Introduction to RAL
Radiohms Agencies Limited (RAL) is one of the India's largest FMCG, Solar & Consumer Appliances products Marketing Company. It also extends its services to SAARC Countries such as Sri Lanka, Pakistan, Nepal, Bangladesh, Bhutan & Myanmar.
Steps to Success
Established in 1973, RAL made ground breaking accomplishments in the field of sales, marketing and distribution of FMCG,Solar & Consumer Appliances products. Our specialized and highly skilled professionals have set high standards of service, by delivering quality products to the end consumer. Today, we cater to more than 10,00,000+ retail & wholesale outlets across the country, encompassing from the smallest village grocery shop to mega lifestyle chains and hyper markets in metros.
Read more...
Introduction to RALRadiohms Agencies Limited (RAL) is one of the India's largest FMCG, Solar & Consumer Appliances products Marketing Company. It also extends its services to SAARC Countries such as Sri Lanka, Pakistan, Nepal, Bangladesh, Bhutan & Myanmar.
Steps to Success
Established in 1973, RAL made ground breaking accomplishments in the field of sales, marketing and distribution of FMCG,Solar & Consumer Appliances products. Our specialized and highly skilled professionals have set high standards of service, by delivering quality products to the end consumer. Today, we cater to more than 10,00,000+ retail & wholesale outlets across the country, encompassing from the smallest village grocery shop to mega lifestyle chains and hyper markets in metros.
Read more...
Currently RAL has ventured into Four categories:
It isn't surprising that the company is in no mood to take its hand off the throttle. As R P Khaitan, the Founder, RAL Group succinctly puts it, "We pioneered India's Marketing & distribution industry, and it's our responsibility now to take it to the next level. We'll do all it takes to reach there.'
RAL is strategically located in OKHLA, New Delhi; the company also owns offices and warehouses in every Indian state.
- Portable Energy (Matsushita under umbrella brand - 'Nippo')
- Personal Grooming (American Safety Razor Company under umbrella brand - 'Glide')
- Mother & Infant Care (Luv n Care, under the brand 'Nuby' and RAL's own brand 'Purple Turtle')
- Solar & Consumer Appliances (RAL’s recently launched own brand under the brand name - 'Mitva' for the solar and consumer appliances products)
It isn't surprising that the company is in no mood to take its hand off the throttle. As R P Khaitan, the Founder, RAL Group succinctly puts it, "We pioneered India's Marketing & distribution industry, and it's our responsibility now to take it to the next level. We'll do all it takes to reach there.'
RAL is strategically located in OKHLA, New Delhi; the company also owns offices and warehouses in every Indian state.
TRUST we have earned
Of people in India for the past 3.5 decades. Providing quality products at affordable prices.
Built brands like NIPPO, one of the market leaders in the Dry Cell markets in India. Market Share 32%.
Built brands like Nuby (Luv n Care) one of the market leaders in Infant feeding in India. Market Share 25%.
Built brands like Glide (ASR) one of the leading brands in shaving in modern trade in India. Market share 20% in modern trade.
Introducing new Solar & Consumer Appliances brand "MITVA".
Of people in India for the past 3.5 decades. Providing quality products at affordable prices. Built brands like NIPPO, one of the market leaders in the Dry Cell markets in India. Market Share 32%. Built brands like Nuby (Luv n Care) one of the market leaders in Infant feeding in India. Market Share 25%. Built brands like Glide (ASR) one of the leading brands in shaving in modern trade in India. Market share 20% in modern trade. Introducing new Solar & Consumer Appliances brand "MITVA".
Our Strength
Collaborations with International Brands - Matsushita (Japan), American Safety Razors(USA), Luv’n’Care(USA).
Reach-more than 10,00,000 Retail & Wholesale Outlets with strong distribution network (3,000+distributors) across the country, covering the smallest village grocery shops to Mega Lifestyle Chains and Hyper Markets in Metros.
Human Resources-a robust manpower of 1,000+people. ERP-an online erp connecting all our godowns with the head office to the distributor.
Collaborations with International Brands - Matsushita (Japan), American Safety Razors(USA), Luv’n’Care(USA). Reach-more than 10,00,000 Retail & Wholesale Outlets with strong distribution network (3,000+distributors) across the country, covering the smallest village grocery shops to Mega Lifestyle Chains and Hyper Markets in Metros. Human Resources-a robust manpower of 1,000+people. ERP-an online erp connecting all our godowns with the head office to the distributor.Experience
In building successful brands like Nippo, Nuby, Glide and now MITVA.
Catering to diverse product categories like Personal Grooming and Infant Care Products.
Catering to diverse formats ranging from Kirana outlets, Pharmacies, Modern trade, CSD and other Institutional Trade and exporting to Bangladesh, Nepal, Bhutan and Srilanka.
Innovation–No other company does this! Our own fleet of 300+ Vans visit innermost part of Rural India to sell our range of products.
In building successful brands like Nippo, Nuby, Glide and now MITVA.Catering to diverse product categories like Personal Grooming and Infant Care Products. Catering to diverse formats ranging from Kirana outlets, Pharmacies, Modern trade, CSD and other Institutional Trade and exporting to Bangladesh, Nepal, Bhutan and Srilanka.Innovation–No other company does this! Our own fleet of 300+ Vans visit innermost part of Rural India to sell our range of products.
