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Brand Bussiness
RAL has been dealing with multi-national companies from Japan, Sweden, US, UK, Germany and China for over the last four decades.
It is never easy to be one of India's largest marketing & distribution company of international brands. At RAL, we have our task cut out in maintaining our brand equity covering many such names. And we like it this way. Currently, RAL is into the marketing & distribution of four categories of highly durable and customized brands.
Creating a brand in a fragmented and a price-sensitive market calls for great planning and strategy. The Indian market is spread over 12 million outlets, of which 95% are smaller than 500 sq ft., while the highest number of outlets is seven per 1000.
We work with world class business brand-partners in the following areas:
Brand BussinessRAL has been dealing with multi-national companies from Japan, Sweden, US, UK, Germany and China for over the last four decades.
It is never easy to be one of India's largest marketing & distribution company of international brands. At RAL, we have our task cut out in maintaining our brand equity covering many such names. And we like it this way. Currently, RAL is into the marketing & distribution of four categories of highly durable and customized brands.
Creating a brand in a fragmented and a price-sensitive market calls for great planning and strategy. The Indian market is spread over 12 million outlets, of which 95% are smaller than 500 sq ft., while the highest number of outlets is seven per 1000.
We work with world class business brand-partners in the following areas:
ABOUT BRANDS :
RAL Brings you a vast array of products for everyone including infants and teens. Here's a quick peek ...
Lest we forget, our strong Logistics, Marketing and Information Technology, to cater to such varied brand new business formats like B2B Outlets and E-Retailing, are gaining position.
Quality Brands help us with the Marketing Edge. In the words of our founder R.P Khaitan, "We speak the language of the multinational brands we represent and we have been able to painstakingly and effectively bridge the gap between the multinational and the local shopkeeper. It is something no one can take away from us.”
Quality Brands help us with the Marketing Edge. In the words of our founder R.P Khaitan, "We speak the language of the multinational brands we represent and we have been able to painstakingly and effectively bridge the gap between the multinational and the local shopkeeper. It is something no one can take away from us.”
