About / Profile of Radiohms Agencies Limited
Radiohms Agencies Limited One of India's largest Channel
Distribution Company, Catering to more then 500,000+ Retail Outlets
and 500,000 whole sale outlets across the country, covering the smallest
village grocery shops to Mega Lifestyle Chains and Hyper Markets in
Metros.
India is a country, which is currently dominated by
the mass market. Almost half of retail market in 2006 is in rural India;
although share of urban market is increasing by almost 5% every 8-10
years .Rural India consists of 720 Million consumers across 627,000
villages. 17% of these villages account for 50% of the rural population
and 60% of the rural wealth implying reaching out to almost 100,000+
villages to address even 50% of this rural opportunity
India is one of the most fragmented and price sensitive
- markets in the world which is spread over 12 million outlets. 95%
of outlets are smaller than 500 sq ft. Highest number of outlets is
7 per 1000. Indian retail space per capita at 2 sq ft/ person is lowest
in the world. Indian retail density of 6% is highest in the world
To cater to these outlets RAL has relied on Price,
Positioning, Logistics and market intelligence. RAL has developed a
robust manpower of 1000 field force which are directly in touch with
the market. Not to forget our strong Logistics and IT to cater such
varied formats.
Currently on 3% of the retail sector is organized.
Remaining 97% is still organized. Organized sector will be able to rach
10% market share by the year 2010. Thus to capture the retail market
in India a very strong and robust distribution network is required which
is RAL’s strength.
Retail in India is forecasted that organized retail will cross Rs.
1,000 billion mark by 2010. Radiohms Agencies Limited is geared up for the challenges
ahead. We have developed our credibility by breaking into the portable
energy market in the 1970’s. In the 70’s our competitors eveready
enjoyed 100% market share. Today they have neck to neck competition
with our Nippo Batteries as we enjoy 32% market share close there at
37%.
RAL has 2000 small vans which go into the remotest
and smallest hamlets where there are no shops and retail. Radiohms Agencies Limited
has industry veterans on its roll who understand the complex Indian
market and the needs of Mega Lifestyle and Hyper Bazar Chains.
RAL has been dealing with multi national companies
globally from Japan, Sweden, US, UK, Germany, China since last three
decades and speak their language. we are thus able to bridge the gap
between the Multinational and the local shopkeeper.
Currently RAL is into 3 categories:
- Portable Energy ( Matushita under
umbrella brand ‘Nippo')
- Personal Grooming ( American Safety Razor Company under umbrella
brand ‘ Glide’)
- Mother & Infant Care- ( Luv n Care, Good Baby under Umbrella
Brand ‘ Purple Turtle’)
Radiohms Agencies Limited is developing new business formats, like
B2B Outlets, E-Retailing. Radiohms Agencies Limited also plans to foray into retail
in the year 2007-08.
RAL offers to retailers an exhaustive range of products,
backed with par excellence logistics, displays and promotions.
It offers to brands, such distribution on a platter, so that they are
on the shelves across the country, within no time.
It isn't surprising that the company is in no mood to take its hand
off the throttle. As RP Khaitan, the Chairman, RP Group succinctly puts
it, "We pioneered India's distribution industry, and it's
our responsibility now to take the industry to the next level. We'll
do all it takes to reach there.'' |
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